Our Big Fat Greek Adventure
HOW WE NAVIGATED THE ROUGH TERRAIN
SUMMARY
Tripology, an Israel-based Jeep adventure travel company, invited Full Plate Media and 9 other travel journalists/outlets from the US and UK to visit Greece for a 12-day caravan through the rural countryside to promote the company’s foray into the American and European tourism markets; the PR agency of record was Firefly who carefully curated the list of journalists who were invited.
As a guest of Tripology, we visited places like Karpenisi, Megalo Horio, Meteora, and many more. Frequent social media updates, live-streaming, and professional photography allowed us to leverage our audience and social media following which contributed to the campaign’s overall success.
DELIVERABLES
RESULTS
In total, the campaign generated 2+ million impressions online.
301 tweets were shared with Full Plate Media’s tweets being the second highest-rated in terms of exposure, generating over 260K impressions from her content alone.
Overall, 184 photos were shared across all social media channels generating a total of 38,027 likes and 1K+ comments.
In addition, to leveraging its social media channels, Full Plate Media used its keen story-telling abilities to produce a digital travel guide detailing the trip and offering helpful tips and notes; the guide was sent to 11K+ newsletter subscribers with an 82% read rate*. According to Firefly, the tour company’s public relations firm of record, the campaign generated a total PR value of $141,685 with a circulation value of 1.7 million.
*As measured by the e-mail campaign service provider’s open/click rate metrics.
